Nice to meet you! You can call me Ali or Alison, either works. I'm a UX and UI designer, a strategic thinker who delights in building a holistic view for products while paying close attention to the details that bring it to life. I'm fascinated by people and really care about them, too; it's what drives me to deliver better, easier, lovelier experiences to end users.

I embrace the full cycle of the UX/product process, and in particular geek out about strategy, information architecture, interaction design and design consistency. The intersection of digital and physical channels is also pretty neat.

Outside of UX, I'm a deep nerd with a love of the outdoors. On a typical weekend you could probably find me taking full advantage of a state park pass to hike, slinging spells with friends in a session of D&D, and testing out my spice tolerance with a new Szechuan recipe.