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https://www.alisonyrich.com/introduction-impact daily 0.75 2021-07-02 https://www.alisonyrich.com/the-source daily 0.75 2021-09-16 https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140be49a5f2e04c4587e054/1631835262150/Screen+Shot+2021-09-14+at+9.29.33+AM.png The Source (Experience Life) - Make it stand out There were a lot of screens. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140bddb3d422e414029b07b/1631835262570/style-guide-image.jpg The Source (Experience Life) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/61401211994d0e7a8a929fe5/1631835262577/thesource-phase1-findings.002.jpeg The Source (Experience Life) - Make it stand out Impression testing results. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/61400f058d1b24420541254d/1631835262564/The-Source-v2.2.001.jpeg The Source (Experience Life) - Make it stand out Content ecosystem showing both sources and amplifiers for our soft and hard launch. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/614012546c4fe31c5b5afec9/1631835262574/thesource-phase1-findings.001.jpeg The Source (Experience Life) - Make it stand out Word cloud about how the homepage made users feel. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/613feccc9ffe6473fe02eeb2/1631835262135/experiencelife-sponsored-content-2019 The Source (Experience Life) - in the beginning: seasonal editorial content Fun fact: Life Time has its own healthy lifestyle magazine called Experience Life. It’s pretty great, has won awards, and is chock-full of interesting recipes, articles and more. Another fun fact: Life Time also has many other experts who produce editorial content, across multiple branches of the Life Time family. Our business partner, the editor-in-chief at Experience Life, came to us with a request: create a blog section on the Experience Life site where we could host seasonal editorial content. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/61400068f93e420f6f7057be/1631835262143/high-level-ecosystem.001.jpg The Source (Experience Life) - Make it stand out High-level ecosystem showing how Life Time’s thought leadership in the content hub can lead to reciprocity and deeper engagement with our other properties. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/613ff92e547e181656f7bd8b/1631835262139/source-competitive-research The Source (Experience Life) - blog sphere competitive research To produce a site that felt brand-right and contemporary, I scoured blogs within and outside the health space, cataloguing common user needs and interaction patterns addressing them. Some of my key findings were the importance of personalization through collection and recommendations, content curation with on-trend collections and the integration of company stories with meaningful messaging. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/61400f32f93e420f6f714918/1631835262567/The-Source-v2.2.002.jpeg The Source (Experience Life) - Make it stand out User journey to illustrate how content pieces can feed the Life Time ecosystem. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140c0f961ac980f08aa7bd9/1631835262146/Wireframe-sketches.jpg The Source (Experience Life) - Make it stand out The sketching phase. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140c4bebeb0735623dd62e5/1631835262130/source-banner.jpg The Source (Experience Life) https://www.alisonyrich.com/work-1 daily 0.75 2021-09-29 https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6153afabd971042f20c4acf2/1632874415557/Creatively-focused-square.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140d45cb475ac0a3f56c863/1631638624376/Source-square.jpg Work https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140d54b1857ea07bc64e232/1631849250948/Coming+soon.jpg Work https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6140d5368a181a5196e243f5/1631638841648/proud-image-square.jpg Work https://www.alisonyrich.com/ltdigitaltour daily 0.75 2021-09-17 https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6144a9be2f86f971e5eb5425/1631889897870/Welcome+App+User+Flow-min.jpg Life Time Digital App Tour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6143e1216b28565977f54277/1631838507060/Artboard+%E2%80%93+2.jpg Life Time Digital App Tour - first phase and first concept The direction passed down for the welcome experience had been clear—it was to be video-based and cover a broad number of features. To increase efficiency we decided to templatize our approach, treating each feature as a separate “chapter” in a narrative. In digging through the problem space, we questioned if this approach alone would truly orient users. We decided to propose a phased approach, with Phase 2 being a fully interactive experience integrated within the app. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/614400e31824717eb73c54c9/1631846631299/Pie+tree.jpg Life Time Digital App Tour - tree testing and results I’d used Optimal Workshop in the past, and thought a tree test could be a great way to get an idea of where users would expect to find such a tutorial video. I set up a Treejack test and used UserTesting.com to recruit and record participants of a similar demographic to our member base. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6143eb54297e080c4128f492/1631841191204/mobile-app-prototype-screens.jpg Life Time Digital App Tour - Make it stand out That’s… 134 screens to make the interactivity work. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6143e9c9b2ad433ea0da9ebd/1631840840729/Screen+Shot+2021-09-16+at+7.53.11+PM.png Life Time Digital App Tour - Make it stand out We both prototyped an interactive experience and built an interactive presentation to house it. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6143e37c03ff2e6d39305bcc/1631839240318/mobile-app-storyboards.jpg Life Time Digital App Tour - Make it stand out Lovely storyboards with art direction by Robert Pflaum, copy by Andrea Raab, and an assist on layout and imagery from me. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/6143f10c5b55b37b112167aa/1631845113182/sketch-digital-mobileui.jpg Life Time Digital App Tour - Make it stand out Sketch to prototyped UI. Three concepts for a pagination interaction that is clear, accessible, and leaves room for a description. https://static1.squarespace.com/static/5ca78796f790dc00014402fb/t/614407d62e43c539a7384a41/1631848410226/Welcome-tour-banner.jpg Life Time Digital App Tour